#Miami vice jersey alibaba series#

And, basically, that we were gonna run with Vice.”Īt the start of 2018, the Heat’s roster didn’t have a major star, with rookie Bam Adebayo still two years removed from his first All-Star appearance in 2020. “By the time we got to Nike taking over and City Edition being a thing, it wasn’t our first rodeo. And we saw a result from sales,” McCullough said. “The Floridians uniform was when we introduced the concept of creating a whole different uniform identity for our team. Jimmy Butler focused on making playoff push and using his platform.Nike unveils City Edition uniforms for 26 NBA teams.

‘Sunset Vice’ marks the latest chapter of the Miami Heat’s incredible uniform run.

For their newest uniforms, the Miami Heat go Miami ‘Vice’.

The uniform returned in white in 2012 during the Heat’s Big Three era, led by Wade, LeBron James and Chris Bosh. In 2005, inspired by the defunct American Basketball Association’s Miami Floridians franchise, the Heat introduced a 1970s-era black uniform, featuring magenta and orange striping down one side.

#Miami vice jersey alibaba series#

The foundation of the five-uniform Vice series actually began in 2004, when All-Star Shaquille O’Neal was traded from the Los Angeles Lakers to the Heat to join forces with the 22-year-old Dwyane Wade. We want it to be this really incredible moment and potentially position us so that we could explore what it looks like in the future.” … It was important that we go out on top with Vice. We were wrapping a bow around the entire program. … Then we asked, ‘Are we telling the Vice story in its totality?’ That’s where ViceVersa came from. “We knew we were going white, black, fuchsia and blue. “We had a plan,” said Jennifer Alvarez, the Heat’s vice president for creative and digital marketing, recalling the progression of designs. The fuchsia “Sunset Vice” edition was the first all-pink uniform in NBA history. The Heat will suit up in Vice jerseys for what may be the final time as the team prepares to head in a different direction with its uniforms in this year’s playoffs and next season. Miami’s last home game of the regular season Thursday against the Philadelphia 76ers marks the end of this storied uniform era. In each of the past four seasons, the Heat have extended the Vice series with a new uniform: a black “Vice Nights” edition, a fuchsia “Sunset Vice” edition (the first all-pink uniform in NBA history), a blue “ViceWave” edition and its latest gradient look, called “ViceVersa,” that the team has worn this season.

Miami went on to sell more Vice jerseys during the 2017-18 season than the City Edition uniforms of all other 29 NBA teams combined. We need to order more.’ To me, that was the ‘aha’ moment.” “I’m like, ‘This can’t be right.’ We’re on the phone with our data people and they’re like, ‘No … this s- is on fire.’ … Andy got on the phone right then with Nike and was like, ‘We want more jerseys. It was like a rocket that kept going and going,“ McCullough recently recalled. “Vice launches and I thought something was wrong, because the numbers were changing so fast. And as its midnight Eastern release approached, McCullough was in Vegas, tracking the initial sales from his phone alongside Andy Montero, the team’s vice president of retail business and development. The Heat named the new jersey “Vice,” also paying homage to the famous police serial, which has become so identified with the city. The Heat went for a predominantly white jersey, with “laser fuchsia” and “blue gale” accents, featuring “Miami” script across the chest in the same font of the sign that hung on the team’s first venue, Miami Arena, from 1988 to 1999. Nike had just supplanted Adidas as the league’s official apparel provider and introduced “City Edition” uniforms, allowing teams to channel the aesthetic of their respective cities through unique designs.

He had just come from the NBA’s annual retail and licensing meetings and was anxiously waiting to see how people would react to the franchise’s new uniform.

Michael McCullough, executive vice president and chief marketing officer for the Miami Heat, recalls sitting in the Las Vegas airport one evening in January 2018.